Black Diamond

Bob Budd drove from Canada to Kentucky to learn about Zija. Today, he and his wife Lin are changing countless lives around the world.

BY ALISHA GALLAGHER

Living the dream with financial freedom

For 23 years Bob Budd climbed the corporate ladder in the insurance industry.

“I would go to work every morning and get stuck in rush hour traffic,” Bob says. “Sitting in my car, all I could do was daydream about what it would be like to have the freedom I couldn’t find in my corporate career.”

Then the company Bob worked for downsized and he came face-to-face with the harsh reality of unemployment.

Bob opened a bistro, hoping that would satisfy his entrepreneurial passion and give him more control over his time and finances. But it didn’t.

“I found that I had less time and was more burned out at the end of the day, which is exactly what I didn’t want,” Bob says.

“I found that I had less time and was more burned out at the end of the day, which is exactly what I didn’t want,” Bob says.

With few other job opportunities in a hurting economy, Bob closed the bistro and turned to network marketing.

“At my corporate job I knew that everything I did was geared toward helping the company’s bottom line, but I never got the feeling that I was helping individuals,” Bob says. “I wanted to focus on impacting people in a positive way.”

Bob found this with Zija International.

As a baby boomer he saw the need to take care of his ailing health. With Zija he found health and the time and financial freedom he sought. Three years after joining Zija, his business has spread to 35 countries.

“In my bistro, I earned an income when people came in to drink coffee,” Bob says. “Today, I earn an income when people in dozens of countries around the world consume a line of products that can improve their lives in so many ways. Through Zija, I now enjoy a satisfaction and an income security that I could never have found anywhere else.”